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| Mcdonald's brand has turned into green |
During
the last seasons, McDonald’s has been changing some aspects about
its company image. For instance, they are trying to improve their
brand by making some internal and external renovations in terms of
colours (they have changed the main colour of the brand from red to
green), atmosphere, client comfort and a more personalized service.
Regarding to the new brand colour, green changes the ambience,
reminding the customers of healthy and ecological food, inner peace
and cosiness.
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| McDonald's establishment in Manchester, UK |
Furthermore,
the company has included breakfast products to its product line so
they can expand their schedule and optimize the company selling
volume. On the other hand, the service quality has been highly
increased; They even bring the food to your table or let you order
while you are queuing. We could personally check it by ourselves, as
we are regular customers of the company.
In
short, McDonald’s has radically changed its brand image to the
right way, as they are adapting it to the current times, where
ecological and healthy food is taking more global repercussion.
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| It seems like we won't see this guy anymore. |
