Burger King recover the "Chicken Fries" by the pressure of social networks.

The arrival of the “Chicken Fries” another time to the restaurants of Burger King is preceded for a big demand by USA people, who were claiming since the withdrawal of the product in 2014 the return of this “snack”. The Social Networks were de main way of demand, one example it’s the twits rate that achieved 40 tweets per second, with people calling for the return of the product.

In Spain, after his retirement in January 2014, will have a limited character, Chicken Fries only will be available for seven weeks.

Consequently office employees of Burger Kings abandoned their offices for one day to work around 12 restaurants in the US capital to support the return of this famous product. During the day more than 40 workers from different kind of departments like Human Resources, Marketing, Business Development or Innovation dressed with a special uniforms, became waiters of Burger King.

The launching of Chicken Fries, the most famous snack in US last year it’s inside the strategy of the enterprise to diversify their product says Elena Mayer, Marketing Director of south Europa. With this activities King’s generate the necessary engagement between customers and brand.

In our opinion Burger is trying to do their best using ingenious marketing strategies. Present a new product in 2014 that in a few months became the most famous snack in the country and after remove it to put it back at the beginning of 2015 is really good to create desires into your consumers. In this case is really easy to see the powerful of Social Networks.

Cap Roig Festival

The July 10 will take place the most important music event of the Costa Brava, which will feature with 21 national and international artists to act in the beautiful gardens of Cap Roig until August 16. These stunning gardens are located in Calella de Palafrugell, Girona.

Referring the main sponsor of the event, is “La Caixa” together with the organization and promotion of Clipper’s Live. Others sponsors of the show are Estrella Damm, Bombay Sapphire, Racc, Audi and “Gas Natural Fenosa”, among others. 

This event is covered by one of the most important and recognized restaurants in Barcelona with a Michel Star, Via Veneto.

Moreover, the people who want to attend to the event can book a room at the hotel associated with the event, which is the Hotel Guitart Monterrey located in Lloret de Mar.

According to the performances of this year, the artist that will cover the event are artists like Lady Gaga and Tony Bennett, Alejandro Sanz, Pablo Alborán, Sting, Passenger, Miguel Bosé, Gemeliers, and others.

So, which is the most important thing of this event? Personally we think that this event is an important way to promote the tourism of the Costa Brava environment, and also it is the opportunity to show to the world how important is to take care of every small aspect of our culture.

Damm: A market leader

Damm, a company that has managed to reach the top in the world of beer. They have a communication strategy that has make his business an absolute leader.

They think that comunication and publicity are the key of their success, as the brand is clearly associated with the mediterranian lifestyle as we can see in its TV advertisements, that have became really famous among the public of this geographical area.

In the current economic situation, Damm has focused on innovate in all its departments improving the product, the presence in the social media, investing more in publicity, the relaunching of old brands and limited editions...etc 

One of the other key points is that the company has managed to optimize the production process and to improve its enviromental care, as they are working for a more sustainable activity.

Under the slogan: Mediterráneamente, the company has managed to position the brand Estrella Damm under the value of tradition, culture, a healthy lifestyle, the passion for gastronomy and unique environment to be happy.

We are talking about the most important beer company in Catalonia, and probably in Spain and the Mediterranian, because the power of the brand is huge, thanks to the positioning and its brilliant publicity, and the quality of the product is stunning.

Dreams came true by WestJet

Westjet known as a low cost Canadian airline founded on 1996 has developed several marketing campaigns. However we are going to talk about a special one, the christmas campaign.

Located in Calgary 2 years ago, the Westjet team started thinking about how they can promote a fantastic idea, with brand new ideas and giving to the customers a extra value service. Finally, they obtained a fantastic idea that consist on giving a gift to all the people that were involve in Westjet flight during this day.

How this strategy work? Well, after several hours talking about the action plan, the company decided to put a big present on the departure airport and offering to all the customers the opportunity to say what they really want for christmas. When they arrive to the destination, and after a good job done for Westjet members, they were surprised with the thinks that they ordered few hours ago.

The aim of this marketing campaign was to promote the smiles on the christmas time, where everybody can obtain everything that they want even if is material or not. As you can see on the video, there are tablets, tv's, socks or a flight ticket, between others.

Do you think that is a good way to feel good on christmas time? Is a successful strategy for the company?

In our own opinion, this marketing add is a way to promote that the company take care of the passengers and that they are involve with the people satisfaction and needs.

Thank you for reading us!

RED INVADES MADRID

Coinciding with the World Day of Happines, Coca Cola resolved last Friday the mysterious campaign created during last three days. Under the slogan “La Felicidad tiene un color”, Coca Cola has filled with red exterior, TV announcements and digitals. Today starts the new marketing strategy of Coca Cola.

A red storming lit Callao square with the different new cans versions of Coca Cola. Coca Cola lit other emblematic builds of the place and some famous artists act in the middle of the square like Jorge Blas or Maldita Nerea. Hundreds of citizens could enjoyed the spectacle during all night.

Spain is the first country in the world where this enterprise will start his new marketing strategy trying to show his brand using internet sites, television, social networks or exterior supports.

Finally Coca Cola will show a new commercial on TV, under the name Familias created by McCann with an emotional character. This announcement will explain the actual society with different kinds of families and a group of kids dialoguing with their parents trying to explain that the happiness don’t have an exactly formula.

In our opinion this is an aggressive strategy of this business well done. They start creating emotion and mystery during 3 days around the city and finally show the result with a free party showing the red to the world. As always Coca Cola is doing his job.

Volvo bottles the Swedish air

Carmaker Volvo has surprised with a campaign where they have bottled the air of Sweden as an excuse to promote the new one XC90. With this campaign, they try to be more environmentally friendly and respectful with the environment.

According to the magazine Campaign, Grey London has taken responsibility of the campaign. The agency has developed for the advertiser a bottle that comprises an inhaler with which the people can breathe air of Sweden with the objective of associating the purity of the air with the new vehicle.

The campaign also counts with a number of movies that seeks to promote the technological innovation of the XC90 with an environment of the beautiful Swedish landscapes and the sound of the nature.

In our opinion this is the begining of the new revival plan of Volvo. This enterprise is trying to extend his market share and at the same time clean his brand showing their compromise with the environment and nature. The marketing campaign is not an original commercial or a brilliant idea but on the other hand is a magnificient design work and it' is very well done.

Mercadona, leading brand in national supermarkets

In 1981 Juan Roig bought the company owned by his parents since 1977 with the goal to fully satisfy the needs for food, household cleaning and personal hygiene of their clients, as well as the needs related to the care of their pets.

This company meets two antagonistic strategies according to consumer perceptions that are: always low prices and total quality. To get the lowest possible price, Mercadona saves money in its supply chain. Thus, saving moves to the basket of the customers. For Mercadona customers are “the bosses”, everything is done to achieve customer’s satisfaction.

Mercadona doesn't compete for variety, but offers a small selection of products as it has its own brands of food, cosmetics, pet food and perfume, among other things.

Mercadona’s brand offers very good quality in their products, that's why there has been a positive boom for the chain on the market, ranking the first choice for customers when they going to purchase.