1€ Telepizza promotion

Two years ago Telepizza develop a new strategy to increase the sales due to this promotion. For the first time the campaign known as “Santa Margarita” was held on 20 and 21 February 2013.

The base of this promotion was selling pizzas for 1€ including just 1 ingredient like mushrooms, jam, bacon or meat apart of mozzarella and tomato. However this special offer was just available if you pick up the pizzas at the local and not in all of them.

This new way of selling products generated long time of queues and also a social movement on the networks which consist on publish some photos with the huge quantity of pizzas. Thanks to this social movement the brand obtains indirect advertising and multiplied the customers who bet for this company.

Finally, in our opinion we think that this type of campaign generates new customers, brand advertising and a big quantity of incomes. So, could be a good point to develop this strategy several times during the year.