Marketing or reality?

A marketing post mixed with a problem of the real life.  Can this be possible or is just a marketing campaign?

As you know nowadays the radio is a mass media that is currently growing. Few days ago the ACR “Associació Catalana de Radio” developed a strategy with the aim of proving the efficiency of this media and also to attract the attention of potential advertisers. Nevertheless, the ACR didn’t want to make a regular ad campaign, they wanted to prove how a real case apparently unsolvable, could be resolved.

At that pointe the ACR met Pere, the real case that could promote the radio to the possible advertisers if they succeed.

Couples of weeks ago, the radio audience began to listen an old man sought help to surprise his granddaughter at her wedding. The real case was that her granddaughter was getting married with an Eskimo man and the groom’s family would come for the event. This old man wanted them to feel at home and also to cause a huge illusion to her granddaughter making a speech in this special dialect. But the problem was that he couldn’t find anyone in Catalonia who spokes Kalaallisut.

Finally, thanks to the power of the radio and after these words: “ Hola, em dic Pere, I això és un missatge per a qui conegui el dialete esquimal Kalaallisut”, the man obtain several calls or help him with their purpose where at the end a Eskimo man called Jan who lives in Vic helped Pere, that at last spoke in Kalallisut at the wedding.

Through our own point of view, not only this campaign shows the power of the mass media but also that we are a society committed with the older generations.