A few years ago it was impossible to think
about a world where the business trades its products through the internet in
large scale. Nowadays, all important companies have different ways to
commercialize their products using internet sources as websites, Facebook, online
shops... This kind of market and activity is called E-Commerce and, at
the moment, one of the most important enterprises who use this market strategy
in our country is Hawkers CO.
Hawkers is a sunglasses enterprise that start
the business in Elche during 2013 by the hand of four young boys who wanted to
sell high quality products with a low price. Using just E-Commerce
focusing on Facebook, they reached 3 million
likes in this social network just behind Ray-Ban. Hawkers trade all their sunglasses
by the internet and nowadays it's one of the most potential sunglasses brand in
the world, because a few days ago this company became the official sponsor of
Los Angeles Lakers, the NBA basketball team.
It's the first time that a Spanish brand
sponsors an NBA team, is it true that some brands sponsor the NBA league in a
little commercials but not a team. We think that with the internet power of
Hawkers earned during the last years and this new business with Los Angeles
Lakers this company will increase the image of his brand and consecuently their
sells, revenue and fame.
This is the power of internet, the soul of the E-Commerce.

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