jueves, 12 de marzo de 2015

The power of E-Commerce and Hawkers

A few years ago it was impossible to think about a world where the business trades its products through the internet in large scale. Nowadays, all important companies have different ways to commercialize their products using internet sources as websites, Facebook, online shops... This kind of market and activity is called E-Commerce and, at the moment, one of the most important enterprises who use this market strategy in our country is Hawkers CO.

Hawkers is a sunglasses enterprise that start the business in Elche during 2013 by the hand of four young boys who wanted to sell high quality products with a low price. Using just E-Commerce
focusing on Facebook, they reached 3 million likes in this social network just behind Ray-Ban. Hawkers trade all their sunglasses by the internet and nowadays it's one of the most potential sunglasses brand in the world, because a few days ago this company became the official sponsor of Los Angeles Lakers, the NBA basketball team.

It's the first time that a Spanish brand sponsors an NBA team, is it true that some brands sponsor the NBA league in a little commercials but not a team. We think that with the internet power of Hawkers earned during the last years and this new business with Los Angeles Lakers this company will increase the image of his brand and consecuently their sells, revenue and fame.


This is the power of internet, the soul of the E-Commerce.

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