Flat or Not by KLM

Known as the latest campaign of KLM, Flat or Not try to develop a strategy to publish the new seat that currently the company is offering for the long distance flies.  

The main idea was to install a model of these amazing seats, designed by Hella Jongerius, in the middle of the T4 of the Madrid airport.  But… how can they take benefit of this? They develop a strategy which consist to record how the people reacted when the seat start leaning.

After several hours and many people that jump out the seat, they found the person that will win the amazing prize. KLM offered as a reward to the first person that lay down in the seat till this was 100% stretched.  

Finally, after recording all the people that was on this seat, a girl won the award!! Two seats on the World Business Class of KLM for any international fly.

But… Do you think that the only objective is to promote these seats? In our own opinion this campaign try to develop a media campaign where all the social networks must to be involve. Where every person can join this company feeling that they are traveling in the best option at the long distance flies.