Damm: A market leader

Damm, a company that has managed to reach the top in the world of beer. They have a communication strategy that has make his business an absolute leader.

They think that comunication and publicity are the key of their success, as the brand is clearly associated with the mediterranian lifestyle as we can see in its TV advertisements, that have became really famous among the public of this geographical area.

In the current economic situation, Damm has focused on innovate in all its departments improving the product, the presence in the social media, investing more in publicity, the relaunching of old brands and limited editions...etc 

One of the other key points is that the company has managed to optimize the production process and to improve its enviromental care, as they are working for a more sustainable activity.

Under the slogan: Mediterráneamente, the company has managed to position the brand Estrella Damm under the value of tradition, culture, a healthy lifestyle, the passion for gastronomy and unique environment to be happy.

We are talking about the most important beer company in Catalonia, and probably in Spain and the Mediterranian, because the power of the brand is huge, thanks to the positioning and its brilliant publicity, and the quality of the product is stunning.