Volvo bottles the Swedish air

Carmaker Volvo has surprised with a campaign where they have bottled the air of Sweden as an excuse to promote the new one XC90. With this campaign, they try to be more environmentally friendly and respectful with the environment.

According to the magazine Campaign, Grey London has taken responsibility of the campaign. The agency has developed for the advertiser a bottle that comprises an inhaler with which the people can breathe air of Sweden with the objective of associating the purity of the air with the new vehicle.

The campaign also counts with a number of movies that seeks to promote the technological innovation of the XC90 with an environment of the beautiful Swedish landscapes and the sound of the nature.

In our opinion this is the begining of the new revival plan of Volvo. This enterprise is trying to extend his market share and at the same time clean his brand showing their compromise with the environment and nature. The marketing campaign is not an original commercial or a brilliant idea but on the other hand is a magnificient design work and it' is very well done.