Beauty is a state of mind

Is marketing the only way to succeed in the market? The answer is not, but is so helpful. Nowadays there are a lot of physic disorders and especially in the female sector. Due to this fact we decided to post this publication where it is prove that a good marketing campaign can provide the customers with a confidence that initially they haven’t.

Dove the cosmetic company tries to prove how the female sector could be self-confident without any patch that provide you, without any magic component, the power that you need to feel beauty.

The video shows how a psychologist provide to some beauty women the RB-X, a revolutionary product that using it every day would cause a radical change in them. These persons are supposed to record a video explaining how they feel every day, the first day they don’t feel like anything is happening but the following days they feel better, more beauty and also they were happier with themselves.

After one week they met with the psychologist, who shows them that the patch has anything on it, and she proved that how they feel now is just the state of mind and not the products that they were willing to buy.

So… the most important thing is; how many marketing campaigns sell us what they want creating a necessity that we really don’t have? Do we need all the products that are we using? Are all the cosmetic products a placebo?

Try to answer this question and you will find the necessity of the marketing at the industry.