Burger King recover the "Chicken Fries" by the pressure of social networks.

The arrival of the “Chicken Fries” another time to the restaurants of Burger King is preceded for a big demand by USA people, who were claiming since the withdrawal of the product in 2014 the return of this “snack”. The Social Networks were de main way of demand, one example it’s the twits rate that achieved 40 tweets per second, with people calling for the return of the product.

In Spain, after his retirement in January 2014, will have a limited character, Chicken Fries only will be available for seven weeks.

Consequently office employees of Burger Kings abandoned their offices for one day to work around 12 restaurants in the US capital to support the return of this famous product. During the day more than 40 workers from different kind of departments like Human Resources, Marketing, Business Development or Innovation dressed with a special uniforms, became waiters of Burger King.

The launching of Chicken Fries, the most famous snack in US last year it’s inside the strategy of the enterprise to diversify their product says Elena Mayer, Marketing Director of south Europa. With this activities King’s generate the necessary engagement between customers and brand.

In our opinion Burger is trying to do their best using ingenious marketing strategies. Present a new product in 2014 that in a few months became the most famous snack in the country and after remove it to put it back at the beginning of 2015 is really good to create desires into your consumers. In this case is really easy to see the powerful of Social Networks.