RED INVADES MADRID

Coinciding with the World Day of Happines, Coca Cola resolved last Friday the mysterious campaign created during last three days. Under the slogan “La Felicidad tiene un color”, Coca Cola has filled with red exterior, TV announcements and digitals. Today starts the new marketing strategy of Coca Cola.

A red storming lit Callao square with the different new cans versions of Coca Cola. Coca Cola lit other emblematic builds of the place and some famous artists act in the middle of the square like Jorge Blas or Maldita Nerea. Hundreds of citizens could enjoyed the spectacle during all night.

Spain is the first country in the world where this enterprise will start his new marketing strategy trying to show his brand using internet sites, television, social networks or exterior supports.

Finally Coca Cola will show a new commercial on TV, under the name Familias created by McCann with an emotional character. This announcement will explain the actual society with different kinds of families and a group of kids dialoguing with their parents trying to explain that the happiness don’t have an exactly formula.

In our opinion this is an aggressive strategy of this business well done. They start creating emotion and mystery during 3 days around the city and finally show the result with a free party showing the red to the world. As always Coca Cola is doing his job.