Westjet known as a low
cost Canadian airline founded on 1996 has developed several marketing
campaigns. However we are going to talk about a special one, the
christmas campaign.
Located in Calgary 2
years ago, the Westjet team started thinking about how they can
promote a fantastic idea, with brand new ideas and giving to the
customers a extra value service. Finally, they obtained a fantastic
idea that consist on giving a gift to all the people that were
involve in Westjet flight during this day.
How this strategy work?
Well, after several hours talking about the action plan, the company
decided to put a big present on the departure airport and offering to
all the customers the opportunity to say what they really want for
christmas. When they arrive to the destination, and after a good job
done for Westjet members, they were surprised with the thinks that
they ordered few hours ago.
The aim of this
marketing campaign was to promote the smiles on the christmas time,
where everybody can obtain everything that they want even if is
material or not. As you can see on the video, there are tablets,
tv's, socks or a flight ticket, between others.
Do you think that is a
good way to feel good on christmas time? Is a successful strategy for
the company?
In our own opinion,
this marketing add is a way to promote that the company take care of
the passengers and that they are involve with the people satisfaction
and needs.
Thank you for reading
us!
Hello !
ResponderEliminarThis post really caught my attention, because I think it's the perfect marketing strategy. Moreover, not only with this strategy gets loyalty from the customers that are flying with the company, it also captures new customers. Personally after reading the post and watch the video I want to fly with this company since has shown concern for their customers and try to make them happy.
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